Maybe it’s the rain but pop up concepts are mushrooming all over the place in Berlin. There was the summer edition of Pret a Diner, held on a boat; a Beer Garden at the defunct petrol station in Prenzlauerberg; the Rollin Restaurant (which I am going to this coming Friday); and of course the Veuve Clicquot Rolling Diner.
That there is food at some of these places is almost besides the point, it’s more about capturing a transient moment. A play at being Alice in Wonderland where you might fall down a rabbit hole or be tempted to drink from a mysterious bottle labeled ‘drink me’ (with hopefully less radical implications).Berlin being probably the most diverse fashion city in the world (to my mind at least) there is something for everyone.The Veuve Clicquot Rolling Diner occupied the surreal landscape behind the Hamburger Bahnhof that is the Kunstcampus. The wrought iron beds among bales of hay and plots of turf grass were inhabited by people who took fashion trends very seriously. All this made for a captivating brunch experience.
There seemed to be a favouring for a topless turban, worn Aunt Jemima style; covering the top half of the ears. The people on Sunday made me think of the Soho House bunch, people who are comfortable wearing digital Casio watches and carrying Louis Vuitton bags and wear vintage aviator glasses (the kind where the earpieces on the end of the arms wrap around the ear so they stay fixed in case you are an actual aviator who will be hanging upside down in the near future) with a straight face.
To attend the event, you have to first hear about it and then RSVP to their Facebook site and then scramble onto eBay to get some acceptable vintage kit.
Don’t let my good-humored joshing put you off. I make fun of everyone, even myself (especially myself).It’s not just brunch. On Saturday there was an open air movie and on Sunday the final of the Women’s soccer.
I think it’s a clever way for Veuve Clicquot to do some lateral promotion. Far from being annoyed by corporates jumping on the pop up bandwagon, I think it’s a good thing because with more cash they can make more of a splash.
There is one more event this July called ‘The Final Stop’ details one their Facebook link provided below.